The People Behind VINAFI
Our team brings deep experience in automotive finance, software engineering, and enterprise operations — united by a mission to eliminate the information gaps that cost the industry millions annually.
"We built Vinafi to solve the single largest financial vulnerability in automotive financing — floorplan audit lag and out-of-trust sales."
Our team combines deep automotive finance expertise with real-time AI inventory tracking to bring absolute transparency to lenders and dealerships — protecting capital before risk turns into loss.
Shemeeka Williams
CEO & Founder
Leadership
Decades of automotive finance and technology expertise, driving VINAFI's vision forward.
CEO & Founder
Visionary leader with over 20 years of automotive experience as a buyer and regional manager for major lenders including Wells Fargo, Global Lending, and Ford Motor Credit. Brings extensive expertise in automotive finance and emerging technologies, with a passionate commitment to leveraging AI to transform the industry and eliminate the inefficiencies that have plagued floorplan lenders and automotive lenders for decades.
Chief Technology Officer
Veteran automotive industry leader with over 25 years of experience in sales, finance, GSM, and general management. Former dealership owner across multiple makes and brands, with proven expertise in building and scaling automotive software—including referral systems for Nissan, Ford, and Toyota. Tech innovator specializing in AI and data systems who now leads the development of VINAFI's core VIN verification engine, state titling integrations, and the VinHub platform infrastructure.
VP Southeast Region
Accomplished regional leader with extensive automotive expertise spanning Toyota and Ford. While he enjoyed a brief professional career in the NBA, Marcus discovered his true passion in the automotive and real estate sectors. Now drives growth and market presence across the Southeast, leveraging deep industry knowledge to develop strategic floorplan and lending partnerships while ensuring operational excellence.
Executive Team
Experienced professionals overseeing the teams that keep VINAFI running.
Human Resources Director
Strategic HR leader overseeing talent acquisition, employee development, and company culture at VINAFI. Committed to building a high-performing team that drives innovation and operational excellence.
RVP of Sales
Regional Vice President of Sales driving revenue growth and partner acquisition. Brings deep expertise in automotive finance sales strategy and building high-performance teams across key markets.
Technology
The engineers and specialists building and maintaining the VINAFI platform.
Programmer
Full-stack developer crafting robust backend systems and APIs that power VINAFI's core platform. Specializes in database architecture and system optimization.
IT Tech Support
Dedicated IT support specialist ensuring seamless technical operations and platform reliability. Focused on providing proactive assistance and resolving system issues to maintain optimal user performance.
Social Media Advertising
Digital advertising specialist developing and executing strategic social media ad campaigns. Optimizes brand visibility and lead generation across all major platforms.
Research & Development
Technology researcher staying at the forefront of emerging trends and innovations. Evaluates cutting-edge tools and methodologies to keep VINAFI ahead of industry standards.
Our Mission
At VINAFI, we're driven by a singular mission: to provide the automotive finance industry with cutting-edge software that eliminates fraud, reduces operational costs, and ensures complete transparency across every vehicle transaction — from floorplan to lien release.
Get in Touch
Reach the specific department that can best assist you.
Onboarding
onboarding@vinafiai.com
Technical Support
tech@vinafiai.com
Customer Support
support@vinafiai.com
Accounting
accounting@vinafiai.com
Title Questions
titles@vinafiai.com
Warranty
warranty@vinafiai.com
Funding
funding@vinafiai.com
New Accounts
accounts@vinafiai.com
Phone
866-484-6234
866-4-VINAFI
support@vinafiai.com
Address
2700 Braselton Highway
Suite 10-272, Dacula, GA 30019